How to Sell Niche Products on Amazon for Profits

When people think of selling niche products, they tend to think of going through the big names like Ebay or Clickbank, but you can successfully sell niche products on Amazon for profits too.  This is something which many people don’t know, but it can be done in a couple of different ways.  Although the commission is far lower at about 4%, you actually stand a far better chance of making not just one sale, but several even if your website has little to do with what is sold and that means higher profits for you.  There are two ways to make money online with Amazon: affiliate marketing and selling your own work.

Affiliate Marketing

Amazon.com offers an affiliate program for all webmasters; it is wide open to anyone who wants to apply and pays between 4 and 8.5% to affiliates depending on how long the marketer has been with them and how successful they have been.  The banner ad you place on your website is eye-catching without being irritating and easy to incorporate into all kinds of websites, including WordPress hosted ones.

The reason why Amazon is one of the better affiliate programs is not because of the initial commission percentage which is a paltry 4%; it’s because the potential for earnings is far higher than with most programs.  Consider: if you were affiliate marketing with something like The Body Shop, you would only sell to those who like Body Shop products and likely they would only buy one or two things.  Amazon on the other hand sells a myriad of things that are appealing to a massive audience, so while your blog may be on soap, a buyer going to Amazon afterwards may well buy soap PLUS a new DVD PLUS a book PLUS a new CD… and you get the commission for everything the shopper buys on their trip!  And unlike many tiered systems, the number of customers you need to direct before moving up to higher percentages is very low; easily attainable in a few weeks if you have a well structured and busy site.  In short, you can have your niche product website with articles and forums and whatever else you like, but take advantage of massive products through Amazon for profits.

Sell Your Own Stuff

Amazon.com also offers a self-publishing platform with a few different publishers, allowing you to self publish to Kindle e-books and/or to ‘real life’ books using self publishing methods.  Again, the payout isn’t huge; you have to charge a minimum of $20.00 for novels in order to make just a dollar or two, but you get to take advantage of Amazon.com’s marketing for you which leaves you able to simply commit to your writing.  You can sell a wide variety of niche product e-books on Amazon simply by going through fairly affordable self publishing methods.

Amazon.com is often overlooked as a source for niche market profits, but it is a goldmine if you add it to your website and then work on your site as you would for any other one: keyword research, regular updates, etc.  If you want to sell niche products on Amazon and make good money online, you can; it’s really as easy as becoming an affiliate and selling your books through their self publishing platform.  One of the best ways to make money is to sell niche products on Amazon for profits.

Membership Niche Selection Tips

Let’s talk about niche selection. This is very important to ensuring the profitability of your membership website.

Number 1 – Discover Niches with Fanatics

If you want your membership business to be profitable, you have to find a marketing with fanatics in it. Simply put, a fanatic is someone who’s willing to spend time and more importantly money on a topic they are interested in. OK, so we know what a fanatic is, but how do we find them?

  • Here’s something you may not have considered – magazines! We’re so internet-based these days, it’s easy to forget about them. It’s becoming increasingly difficult to run a print magazine. So if you see one on the shelves you know they are making money, which means that there are enough people interested in what they’re saying to make it profitable. If they can make money in a print version, you can probably make money with a membership website.
  • You’ve got lots of opportunities every day to see what people are interested in. Just pay attention to what people talk about on the radio, at social gatherings, at the store or restaurants and anywhere in public. People generally talk about things they are interested in. And that may also mean they’re willing to pay money to learn more about it.
  • Conventions, clubs, and organizations. Once again, if there are enough people interested in a topic to create a club or organization, then there are enough people to build a membership business around it. By the same token, if enough people are interested to hold a convention on a certain topic, you can definitely find enough people to build a membership business around that same topic.
  • What about your interests and hobbies? There’s a good chance that others are interested in these things, as well. Making money is fun and it’s even more fun if you can do it in a niche you’re excited about.
  • One simple and easy way to find out what’s hot is Google Trends. Google Trends tells you the most popular current search terms. These are the things people are actively searching for in Google. They’re searching because they want information. These are the niches you want to be in – lots of people actively searching means lots of opportunity.

Step 2 – Determine the financial feasibility

OK, so you’ve got a great idea for your niche membership business with lots of fanatics. But will they actually spend money? The quickest way to find out is to determine if others are profiting in your potential niche.

OK, how do we figure that out?

  • First go to Google and type in the name of your niche followed by “blog” and “forum”. If there are blogs and forums related to it, that’s a good sign. This means there is a large group of people already assembled for you to market to.
  • See if other people are creating and selling product in this niche by searching in Google Shopping, ebay and Amazon. It’s a good sign if there are because it tells you people are making money here.
  • Watch Google Adwords for a period of time and look for ads the run again and again. Adwords ads are expensive, so people only run them repeatedly if they are profitable. And to be profitable, they have to be selling products and making money.

Finally – Figure out your barrier to entry

OK, so you found a hot topic and you know other people are making money on it. Will you be able to get involved and do the same? How do you gauge the ease of entry?

  • Figure out what kinds of products people are interested in. If it’s mostly physical products, coaching and live seminars, then it will be harder to break into this niche. Membership websites based on information are the easiest to start and maintain.
  • The next thing to look at is the competition. You don’t want to try to break into a saturated marketing, so figure out how many people are already selling in this niche.
  • Unless the market is just so big that it doesn’t matter how many competitors there are, you want to limit the competition. So evaluate the size vs. the competition.
  • How quickly do people in this market make buying decisions and are the ready to buy? Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.

In Summary

OK, now that you’ve figured out what niche you’re going to go into. Determined there is money to be made and that the competition is not too strong to break into it. You’re ready to start your membership business. If you’ve followed along with these steps you’re success in practically guaranteed. The only thing left to cover is exactly how to run your membership business